Unibet to be official naming partner of FIBA 3x3 World Tour Amsterdam Masters 2023

AMSTERDAM (Netherlands) - Unibet will become the official naming partner of the FIBA 3x3 World Tour Amsterdam Masters, which will take place at the Gashouder, in Amsterdam, on October 6-7.

Unibet and 3X3 PRO are excited to start working together. "We were initially captivated by the ambitions of 3X3 PRO," said Lennart Kessels, General Manager of Unibet Netherlands. "It is very nice that through the cooperation with 3X3 PRO we contribute to the development of this beautiful sport. In addition, we are also looking forward to getting acquainted with a whole new target group in the Netherlands." 

Jesper Jobse, tournament director and co-founder of 3X3 PRO also says he is very happy with the partnership. "Unibet has a fantastic track record in sports. From sports clubs of name to great other initiatives in sports. Amazing to get the trust to work with market leader Unibet to put 3x3 even more on the map."

The partnership takes effect immediately and runs through the summer of 2025. With this, the official naming of the national league will become the Unibet 3X3 PRO League and Unibet will also be visible on the players' shirts as early as next weekend. For the large-scale international tournament, the official title will be the FIBA 3x3 World Tour Amsterdam Masters presented by Unibet.