Maurice Lacroix launch sustainable special edition FIBA 3x3 watches

MIES (Switzerland) – The FIBA 3x3 World Tour official timekeeper Maurice Lacroix unveiled three special edition watches that combine the benefits of the recently launched AIKON #tide and the exciting world of 3x3 during the FIBA 3x3 World Tour Utsunomiya Opener opening ceremony on May 13, 2022.

A few weeks ago, the Swiss-based watch brand Maurice Lacroix announced a ground-breaking new watch, the AIKON #tide. These new models are formed of ocean-bound upcycled plastic, an undisclosed formula and glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significantly less than the production of virgin PET. It takes 17 bottles to make one watch and its tailor-made packaging which means 17 fewer bottles polluting the ocean.

Hot on the heels of the recent launch of the AIKON #tide, and just three months after becoming the FIBA 3x3 World Tour official timekeeper, Maurice Lacroix did not engineer just one but three different special editions of the FIBA 3x3 watch.

The new special edition AIKON #tide FIBA 3x3 is housed in a 40mm case. The 3x3 basketball-themed watch features a flat sapphire crystal, augmenting readability, while the quartz movement delivers precision in a world where seconds count.

The first two models are available with black or white dials and come supplied on coordinating straps. The dials incorporate the ‘3x3’ logo arranged in an elaborate motif, while the case back is also embossed with the ‘3x3’ logo.

The third model is an eye-popping creation, inspired by the official Wilson ball of the FIBA 3x3 World Tour. It encompasses blue, orange and yellow hues and fizzes with vitality. Again, the dial is adorned with the FIBA 3x3 logo which is also repeated on the case back.

Meanwhile, consistent with the brand’s environmentally conscious mindset, the AIKON #tide FIBA 3x3 isn’t presented in excessive packaging but comes in a colour-coordinated mug that can be used again and again.

The three Maurice Lacroix special edition FIBA 3x3 watches are available on the Maurice Lacroix website.


About 3x3

Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions.

3x3 made its Olympic debut at the Tokyo 2020 Games.

Wilson is the Global Ball Partner and the FIBA 3x3 World Tour 2022 Apparel Partner. Maurice Lacroix is the FIBA 3x3 World Tour 2022 Official Timekeeper.

FIBA 3x3 events are played on Enlio floors with Wilson balls, Schelde backstops, Bodet shot-clocks and the Magic Sky canopy system.

For further information about 3x3, visit, FIBA 3x3 accounts on DouyinFacebookInstagramSina WeiboTencentTikTokTwitchTwitterYouku and YouTube or contact

About Maurice Lacroix

 Your Time is Now with Maurice Lacroix

For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand's Manufacture in Saignelégier, Switzerland. The company makes accessible timepieces imbued with iconic styling and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, curious, ready to take on the world, ambitious and talented. The contours of the AIKON embody the Maurice Lacroix state of mind: a brand that is inspired by city life and captures its energy. Architecture, culture, sport, ecology and innovation are a constant source of inspiration for the creative team working in the brand's Manufacture. With this in mind, Maurice Lacroix chooses to be an active and urban brand that associates its image with a set of activities that capture the vitality of city life

Your time is now



Wilson sponsor logo - WT Utsunomiya 2022
  • ML sponsor logo - WT Utsunomiya Opener 2022