FIBA 3x3 World Tour and FIBA 3x3 Asia Cup become first-ever basketball competitions to be awarded international sustainability standard
MIES (Switzerland) – FIBA is now the first basketball organization to obtain the international sustainability standard ISO 20121 for a competition.
Inspired by the London 2012 Olympics, ISO 20121 in an internationally-recognized standard, which outlines the requirements for an Event Sustainability Management System.
The standard provides a specification that enables an organization to continue to be financially successful, become more socially responsible and reduce its environmental footprint.
ISO 20121 has been achieved by the G7 summit, COP 26 and has been adopted by several high-profile sporting events such as Tokyo 2020. The United Nations recognizes sport as being a "key enabler of sustainable development" and through events which are played globally, there are a number of objectives the organization will deliver that align to the UN Sustainable Development Goals.
“Our event ecosystem, from players to sponsors, told us that they wanted our events to become more sustainable,” FIBA 3x3 Managing Director Alex Sanchez said. “so we have been working over the last year to create a strategy and system to deliver sustainable events. We are aware that this is a journey and we are committed to continual improvement working with our key partners to drive sustainability in the sport discipline, our supply chain and in the locations which host our events.”
The British Standards Institute certify the two FIBA 3x3 competitions and will conduct regular assessments to ensure that improvements are made.
The FIBA 3x3 World Tour and FIBA 3x3 Asia Cup gained certification with assistance from sports consultancy Right Formula.
The 11th season of the World Tour - comprised of a total of 13 events in 2022 - starts on May 14-15 at the Utsunomiya Opener and will finish with Abu Dhabi Final on December 9-10 while the FIBA 3x3 Asia Cup 2022 will take place in Singapore on July 6-10.
Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.
It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions.
3x3 made its Olympic debut at the Tokyo 2020 Games.
Wilson is the Global Ball Partner. Wilson is also the Apparel Partner, Maurice Lacroix the Official Timekeeper and Chooks-to-Go the Global Partner of the FIBA 3x3 World Tour 2022.
FIBA 3x3 events are played on Enlio floors with Wilson balls, Schelde backstops, Bodet shot-clocks and the Magic Sky canopy system.
For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact email@example.com.